Originally launched as a vegan food truck in 2019, I Love You has now evolved into a brick-and-mortar restaurJaden Smith’s “I Love You” restaurant is more than just a place to eat—it’s a philanthropic vegan initiative based in Los Angeles that combines compassion with sustainability. This pay-it-forward eatery is designed to provide free vegan meals to people experiencing homelessness, fostering community support and raising awareness around food insecurity.

The Pay-It-Forward Model: Feeding Hope and Compassion

At the heart of “I Love You” lies a simple but powerful idea: anyone who is homeless can eat for free. Those who are able to pay are encouraged to pay more than the meal cost, helping fund meals for others in need. Jaden Smith explains:

“If you’re not homeless, you have to pay … to pay for the person behind you.”

This innovative pay-it-forward system ensures the restaurant remains sustainable while promoting empathy and community care.

From Food Truck Roots to a Permanent Vegan Restaurant

“I Love You” began as a vegan food truck serving Skid Row, one of LA’s most underserved neighborhoods. Serving over 300 vegan meals per event, it quickly gained attention for its mission to provide healthy, plant-based meals to those in need. After a pandemic-related pause, the project has since transitioned into a permanent brick-and-mortar restaurant in Los Angeles, expanding its reach and impact.

Why Vegan? Aligning Food with Environmental and Health Values

Choosing vegan meals is central to the restaurant’s mission. Jaden Smith’s commitment to plant-based nutrition reflects his passion for both personal health and environmental sustainability. Beyond this project, he has invested in plant-based ventures such as Impossible Foods and co-founded JUST Water, showing a consistent dedication to sustainable living.

Jaden Smith’s Vision: Food as a Right, Not a Privilege

Inspired by his experiences and his role in The Pursuit of Happyness, Jaden emphasizes that access to healthy meals should be a universal right. His restaurant initiative is part of a broader social movement aiming to reduce food insecurity while promoting kindness and dignity for all.

Expanding Impact: Media Attention and Future Plans

The restaurant has gained high-profile media coverage from outlets like VegNews and Essence, amplifying its message nationwide. Beyond food, Jaden’s philanthropy includes projects like 501CTHREE, focused on clean water access, and partnerships with companies dedicated to upcycled plant-based foods.

React with emojis!